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TODAY.com redesign

The goal of the TODAY.com redesign was to increase user engagement and emphasize original editorial content. By incorporating the continuous consumption model, TODAY.com’s new design reduced navigational barriers and encouraged TODAY.com users to scroll through more content.

The changes to TODAY.com resulted in a large increase in overall user engagement, specifically pages per visit. Our team was also awarded with an EPPY for Best Redesign/Relaunch (with 1 million unique monthly visitors and over).

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